Do you love your bike?  Do you have a story to tell about it?  Here’s a great opportunity for you:

Our friends at Go Means Go posted yesterday about Swift Industries’ new project called Tough and Tender.  I am so excited to see what people submit, and I certainly hope that some of our riders participate.

From the Swift Industries blog:

TOUGH AND TENDER
A LITERARY AND PHOTOGRAPHIC PROJECT TO CELEBRATE WOMEN’S EXPERIENCE OF THE BICYCLE

**SUBMISSIONS DUE BY JULY 30TH 2011, FOR A CHANCE TO GET 15% OFF YOUR NEXT SWIFT INDUSTRIES PURCHASE**

WHAT: Please submit a photograph along with your 500 word literary description of your relationship with bicycles, touring, the bike industry, and your experience of strength as related to the bicycle to info(at)builtbyswift.com “re: tough and tender”. Kindly include your name, and the town/city/place where you reside.

WHO: Women as defined by the individual (female bodied and female identified). TEN CONTRIBUTORS WILL BE RANDOMLY SELECTED TO RECEIVE 15% OFF OF A SWIFT INDUSTRIES ORDER.

WHY: Because women are not celebrated enough in bicycle communities. Cycling is a male dominated activity and industry, and it’s our experience as women and female bodied individuals that cycling empowers and inspires us in ways which are not portrayed by mainstream bicycle culture.